auto dealer in black and red logo
MenuMENU
SearchSEARCH

Hyundai Talks Future

Expanded EV lineup and innovation via partnerships target competitive position against China

November 7, 2025
Hyundai Talks Future

José Muñoz, who has served as Hyundai's CEO for a year, shared its future vision with employees at a town hall-style meeting. 

Credit:

Hyundai

2 min to read


Hyundai’s CEO says its sales on e-commerce giant Amazon have boosted franchised dealer traffic by 41%. The automaker’s chief also sees electrified model sales making up 60% of deliveries by 2030, in part to compete with Chinese automakers.

José Muñoz, who has a year under his belt at the helm of the South Korean automaker, shared the statistics with employees across the company at an annual town hall-style meeting. 

He said that Hyundai’s strength lies in part in “flexibility of our strategy across powertrains and markets.”

In addition to the Amazon partnership, which kicked off last year, Hyundai is also developing five cars with General Motors and and testing integration of robotaxi provider Waymo’s autonomous-driving technology in its Ioniq 5 crossover. 

“Hyundai Motor is responding to new competitors with differentiated service experiences, strategic financial partnerships, and a strengthened eco-friendly power train portfolio,” said Hyundai global operations leader Yeong Ho Lee. 

The company is targeting 3.3 million units in electrified model sales by next decade, including “significant” growth in North America, Europe and its home country. To that end, it plans to expand its hybrids lineup to nearly 20 models in that time frame, including the first Genesis hybrids next year, the luxury brand’s 10th anniversary.

At the meeting, Hyundai electrification leader Chang Hwan Kim said an upcoming extended-range EV system will provide more than 600 miles of range, above most of today’s EV ranges.

More Industry

Auto Dealer today, Dealer Debrief, 05/01/2026 with Lauren Lawrence
Industryby Lauren LawrenceMay 1, 2026

Dealer Debrief: New & Used Sales Trends

In this week's debrief, host Lauren Lawrence covers new and used vehicle sales trends from March.

Read More →
white Chevrolet Equinox being temperature tested
Fixed Opsby Lauren LawrenceMay 1, 2026

Extreme Temps Hinder EV Efficiency

American consumers might be happy to know that their preferred hybrids are slightly less impacted by extreme temperatures than fully electric vehicles, according to a new study.

Read More →
Photo of woman at desk using a calculator
Industryby Hannah MitchellMay 1, 2026

A Tale of Haves and Have-Nots

A growing number of consumers are stretching the bounds of auto finance to afford today’s expensive vehicles, ultimately paying a higher price for the now-common scenarios.

Read More →
Ad Loading...
Headshot of Michael Orange
Industryby Hannah MitchellApril 24, 2026

Stellantis Names U.S. Sales Head

The former Hyundai and Nissan executive is tasked with increased momentum in the important market as the automaker shifts its strategy amid a turnaround.

Read More →
family in a car, Affordability Out the Window, Auto Dealer Today
Industryby Lauren LawrenceApril 24, 2026

Bad Credit Tanks Attainability

A recent study suggests expectant parents are feeling the burden of bad credit more than other demographics when it comes to buying a new car.

Read More →
Dealer Debrief, 04/23/2026, with Lauren Lawrence, Auto Dealer Today
Industryby Lauren LawrenceApril 23, 2026

Dealer Debrief: Ford HQ and Mercedes Studios

In this week's debrief, host Lauren Lawrence covers Ford HQ renovations, new Mercedes studios, and the state of auto loans in March.

Read More →
Ad Loading...
Dealer Debrief 04/15/2026 with Lauren Lawrence
Industryby Lauren LawrenceApril 17, 2026

Dealer Debrief: Exploding Airbags & Risk Management

In this week's Dealer Debrief, host Lauren Lawrence covers a potential air bag ban and reinsurance and risk management.

Read More →
Sue Bai and Brian Bautsch standing on a road
Industryby Lauren LawrenceApril 17, 2026

Pilot Program Meant to Improve Roadway Safety

Honda and the Ohio Department of Transportation achieved highly accurate results with their pilot project the Honda Proactive Roadway Maintenance System that concluded this year.

Read More →
Line graphic showing Cox Automotive's March Credit Availability Index status
Industryby Hannah MitchellApril 13, 2026

Auto Lending Opens Up in March

Lenders loosened access for subprime borrowers, and consumers with negative equity reached a record high, Cox Automotive reported.

Read More →
Ad Loading...
Photo of the facade of one of Mercedes' new city studios, with a vehicle displayed in the window
Industryby Hannah MitchellApril 13, 2026

Mercedes Opens ‘Studios’ in Select Cities

The shops help mark the automaker’s beginnings 140 years ago and are to designed to offer major urban center consumers ‘exclusive’ experiences.

Read More →